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Amazon Removes Dolby Vision & Atmos From Prime Video

Pay extra for dolby vision/atmos in Prime Video

Prime Video, the popular streaming service from Amazon, has made a significant change that has disappointed many subscribers. The company has decided to remove Dolby Vision HDR and Dolby Atmos surround sound audio from its platform, but there is an option to bring back these premium features by paying an additional fee for the ad-free experience. This decision has sparked a wave of reactions and raised concerns about the future of the viewing experience on Prime Video.

Key Takeaways:

  • Prime Video has removed Dolby Vision HDR and Dolby Atmos audio from its service unless users pay an additional fee for their ad-free tier.
  • The removal of these premium features has led to disappointment among subscribers who valued the enhanced audio and video quality.
  • This change may impact the viewing experience, as users will now have limited content availability in Dolby Vision and Dolby Atmos formats.
  • Amazon’s decision to remove these features may be driven by cost-cutting measures and a desire to control expenses.
  • Subscribers have the option to upgrade their subscription to regain access to Dolby Vision and Dolby Atmos, but they should consider their personal preferences and the availability of content in these formats.

Disappointment Over the Removal of Dolby Vision and Dolby Atmos

The removal of Dolby Vision and Dolby Atmos from Amazon Prime Video has left subscribers feeling disappointed. These highly acclaimed audio and video technologies are renowned for their ability to deliver an enhanced viewing and listening experience.

Previously, Prime Video users could enjoy the benefits of Dolby Vision HDR and Dolby Atmos surround sound at no additional cost. However, with the recent change, these premium features now require an extra fee. As a result, many viewers are frustrated and feel a sense of loss as they value the superior quality that Dolby Vision and Dolby Atmos provide.

Impact on Viewing Experience and Content Availability

With the removal of Dolby Vision and Dolby Atmos from Amazon Prime Video, the viewing experience for subscribers has undergone significant changes. Although HDR10+ is still offered as an alternative high dynamic range format, it falls short in comparison to the exceptional visual quality delivered by Dolby Vision. Unfortunately, the availability of content in both Dolby Vision and HDR10+ formats is limited, thereby increasing the likelihood of users encountering the inferior HDR10 format.

Furthermore, there is a notable alteration in the audio experience following the removal of Dolby Atmos. Dolby Digital 5.1 has become the default surround sound format, replacing the immersive and three-dimensional audio provided by Dolby Atmos. This shift may result in a diminished viewing experience for some subscribers who value a truly immersive audiovisual experience.

Considering these changes, it is crucial for Prime Video users to be aware of the impact on their viewing experience and the content availability in different formats. While Amazon’s decision aims to control costs, it may lead to trade-offs in terms of audiovisual excellence and content options. However, personal preferences and the willingness to adapt to the available formats will ultimately determine if the overall viewing experience on Prime Video remains satisfactory.

Cost-Cutting Decision and Licensing Fees

The removal of Dolby Vision and Dolby Atmos from Prime Video can be attributed to Amazon’s cost-cutting measures. By opting to remove these premium features from the standard subscription, Amazon aims to reduce the licensing fees associated with Dolby technology. This strategic move aligns with Amazon’s overall strategy, as evidenced by the release of the more affordable Fire TV Stick Lite, which does not support Dolby audio decoding. It suggests that the decision to remove Dolby Vision and Dolby Atmos is part of a broader effort to control expenses while still providing a range of streaming options to users.

Subscriber Reactions and Response

The removal of Dolby Vision and Dolby Atmos from Prime Video has sparked a range of reactions from subscribers. Some users have expressed disappointment and frustration over the change, as they valued the enhanced audio and video quality these technologies offered. They feel that the removal of these premium features diminishes their viewing experience on the platform. On the other hand, there are subscribers who understand the cost implications and are willing to pay the additional fee for access to Dolby Vision and Dolby Atmos.

Amazon has acknowledged the feedback and concerns raised by users regarding this decision. However, the company has not indicated any plans to reverse the removal of Dolby Vision and Dolby Atmos or provide alternative solutions for subscribers who do not wish to upgrade their subscription. This response from Amazon has left some subscribers dissatisfied, as they were hoping for a potential resolution or compromise.

Upgrading Subscription for Enhanced Audio and Video

To regain access to Dolby Vision and Dolby Atmos on Amazon Prime Video, users have the option to upgrade their subscription. By paying an additional fee of $2.99 per month, subscribers can enjoy the enhanced audio and video quality provided by these premium technologies plus an ad-free experience. This upgrade ensures a more immersive and high-quality viewing experience, with enhanced details, vibrant colors, and immersive surround sound.

For those who value top-notch audiovisual content, the option to upgrade their subscription presents an opportunity to continue enjoying the benefits of Dolby Vision and Dolby Atmos.

Considerations for Subscribers

For Prime Video subscribers who are contemplating the upgrade to regain access to Dolby Vision and Dolby Atmos, there are a few factors to consider.

  1. Personal preference: The decision to upgrade ultimately depends on your personal preference. Consider whether the enhanced audio and video quality offered by Dolby Vision and Dolby Atmos justifies the additional cost for you. If you value a premium viewing and listening experience, the upgrade may be worthwhile.  Also remember that many streaming devices/home theater systems don’t support these formates anyway.
  2. Content availability: Assess the availability of content in Dolby Vision and Dolby Atmos formats to ensure you can fully utilize the upgraded features. If the majority of the content you enjoy is available in these formats, it may enhance your viewing experience significantly.

Subscribers should carefully evaluate their own preferences and viewing habits before deciding whether to upgrade their subscription. While some may find the improved audio and video quality worth the additional cost, others may choose to adjust their viewing habits based on the available formats. Considering these factors will help you make an informed decision that aligns with your personal preferences and priorities.

Future Outlook and Alternatives

The removal of Dolby Vision and Dolby Atmos from Amazon Prime Video has left many viewers questioning the future direction of the streaming service. While the decision to introduce an additional fee for these premium features allows Amazon to control expenses, it may also lead to a shift in the subscriber base.

Some users who highly value Dolby technology may start exploring alternative streaming platforms that continue to offer Dolby Vision and Dolby Atmos at no extra cost. This could pose a challenge to Amazon as they strive to retain their audience. However, Amazon Prime Video remains a significant player in the streaming industry, and it will be intriguing to see how they navigate the evolving landscape of audiovisual technologies and user preferences.

As competition in the streaming market intensifies, Amazon may need to reassess their approach to maintaining a wide range of content options and enhancing the viewing experience. By paying attention to consumer demands and investing in quality audio and video technologies, Amazon Prime Video can secure its position as a preferred streaming platform.

Ultimately, the future outlook for Amazon Prime Video will depend on their ability to adapt to changing expectations and preferences. While some viewers may seek alternatives due to the removal of Dolby Vision and Dolby Atmos, others will continue to enjoy the diverse content library and convenience offered by Amazon Prime Video.

Lately, Amazon has been annoying their customers with new ad screens on Fire TV devices and locking down modifications such as 3rd party launchers.  More than likely they will eventually move away from the Android operating system for their Fire OS devices which will probably prevent side-loading.  This may be the straw that breaks the camels back.

 

What are your thoughts regarding this business decision by Amazon?  Will you continue using Amazon devices and services?

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Notable Replies

  1. Avatar for mthr1 mthr1 says:

    That’s Amazon’s shady way of swaying perception. Prime subscribers were already angered over the fact that a full cost membership was being forced to endure ads with their included prime video.

    Many felt, myself included, that if you got ads, then you should have the option for a smaller membership cost, like $99-$109. Full paying members, like full cost Netflix subs, should be ad-freem

    With the whole DV and ATMOS thing, they’re trying to add value to the $2.99 fee that they’re trying to arm twist their Prime subs.

    Don’t be surprised if they raise the cost of Prime membership again - and still make you digest ads. Prime music is next.

    It’s as if Amazon is purposely trying to fracture their once loyal customer base.

  2. alexa will be next

  3. Avatar for teehar teehar says:

    piss on em same thing I said to netflix.the more these greedy bastages keep squeezing the further I go away from them.

  4. Avatar for jagman jagman says:

    Fvck em. If you’re running KODI you don’t need Amazon Prime. If they somehow stop allowing sideloading existing FS get ONN from Walmart, $19.95 and works great.
    Another option for those who may not know, if you have a Sony TV with Google OS, you can download the KODI app and set it up directly on the TV with no additional devices to deal with. As always be sure to run a VPN app.

  5. Very interesting business model where a provider chooses to take away something you have and like, and at the same time knowingly give you something you don`t want, unless you meet our demands. To my knowledge, no other provider has tried taking away your best picture and sound in an attempt to get more money from you.

  6. Avatar for teehar teehar says:

    yea it’s a total crock of you know what.But Max and Netflix sort of did the same thing.Just like the old cable/sat providers these streaming companies will push too far and be looking for other avenues to line their pockets.

  7. Avatar for JPM69 JPM69 says:

    I saw recently and I think it was Sony that tried to take away digital media that you had PURCHASED on their platform.

    I believe after some backlash they reversed their decision.

    I am sure Amazon will refer to some clause in their agreement terms that says they are completely within their rights to blah blah blah.

    I’ll see if I can find the article.

    They will stop at nothing to take more $ from you.

  8. I’ve been a amazon prime member since 2015 I’m a bit disgusted.

  9. Avatar for mthr1 mthr1 says:

    Amazon will also start charging a fee for some returns if you use a UPS label, rather than dropping it off yourself at a whole foods or Amazon locker location.

    There was something else related to a return processing fee that was being introduced in 2024 also - can’t remember the fine details.

  10. We are witnessing Bezos screwing the pooch in real time.

  11. This just happened to me, as I returned an item, requested a regular UPS label, and they wanted to charge me $6.95… I bitched and moaned telling them I was a prime member, and they did not charge for the label…
    I sent it off and guess what. they only gave me $ 7.97 out of $ 14.96…again I bitched and moaned , they said that the would ask a supervisor for me to get the $$ I paid for it, a I waited about 5 minutes on hold and she said they would be giving me an additional $ 6.96 …I wonder how many people do not argue this nonsense , and just accept what ever they get back in credit…LOL

  12. I’m glad I read it here because the letter that Amazon sent me in my email failed to tell me about Dolby vision and Dolby Atmos being removed which I’m capable of both. One series Jack Ryan on prime video has Dolby vision or Dolby Atmos they’re not consistent though throughout their whole seasons but I will check to see if anything has changed. The commercials haven’t been bugging me that much but the dropping of the limited Dolby vision and Dolby Atmos that they have does without them telling me. I think I will be going to their website and reading their contract for their $2.99 fee to see what it includes and not includes. Thanks Troy for all your help.

  13. Just FYI I’m disabled and Amazon if you click a little arrow in the return area for options they have a UPS pickup they didn’t used to charge for this years ago but now they are but when I call Amazon they always tell me to call them after I’ve had it picked up and they will credit me. I did drop it off at a UPS one time they wanted to charge me a dollar but I don’t think they tell you that on Amazon site. Just a little tip Amazon has a call me service that I bookmark so every time I have to talk with them I just click one button and my phone rings with them on the other line. Before it was like jumping through hoops to find their number or you could just Google it but I like to call me service better.

  14. Avatar for mthr1 mthr1 says:

    Seems like jumping through a lot of hoops still…

    …at least it’s a better view on the other side.

  15. Avatar for pjpern pjpern says:

    I think that’s my lot with Amazon. I’ve been with them since the beginning and everything has gradually gone downhill. Most of their Amazon Prime content is not so good any more, adverts are now normal, their next day delivery is not as good as it used to be, no more Dolby/Atmos sound any more, cost gone through the roof, Alexa, I no longer bother with as plenty of alternatives, I didn’t even realize that I had accidentally added Amazon Music as an extra although that was a long time ago, Freevee already had adverts. All the stuff I order through Amazon is because it has been too easy to get hold of so, I won’t be renewing next time. That should save me a fortune.

  16. Avatar for mthr1 mthr1 says:

    There’s been whispers about Amazon upping their free shipping threshold, again, for non-prime members.

    $35 - > $49.

    This would be their 2nd price hike on that free shipping line as they raised the bar from $25 to $35 a few years ago in most markets.

  17. Well I think Amazon Prime are having money problems. The next thing the will say that we have gone into liquidity.

  18. Update on Dolby vision and Atmos called Amazon They didn’t know that it was removed. I know Jack Ryan season 1 as Dolby Atmos on most episodes with Dolby vision so yesterday I went ad free for $2.99 and played Jack Ryan and my Dolby vision and Atmos worked again. I told Amazon that they should have mentioned that in the letter they sent over a month ago informing of the ad free option nowhere that it mentioned that it was being removed although it was limited on prime video they’ve lately been adding more commercials starting out at 15 seconds then going to 30 then more and who knows when they’ll end so it is worth it for me. I didn’t have to find their phone number when I called I clicked my bookmark and have it under Amazon call me service. Your number is already there you just click call me and your phone rings. Hope I’ve helped.

  19. Avatar for VN1972 VN1972 says:

    Jeez what’s next prime time watching fees like the electric companies??

  20. Avatar for teehar teehar says:

    Automated furniture that locks you in place and forces you to watch ads.

  21. Avatar for linnie linnie says:

    don’t give them any ideas.

  22. Avatar for teehar teehar says:

    lol I watched that movie dream scenario other night.basically Nick Cage is somehow in most everyone’s dreams.next thing ya know the advertisers are coming at him so they can advertise in peoples dreams.there have been other movies/shows with a similar theme.something like that would be an advertisers wet dream.

  23. In my mind, the only advantage to Kodi over Syncler is live streaming and it’s not a very good one. I have a gigabit fiber optic connection with Debrid and live streaming channels on Kodi still buffer. Trying to watch any live sporting event on Kodi without annoying buffering is an exercise in futility. I have found several ways to watch live sports that are no worse and some better than Kodi even when using Real Debrid.

    I see so many complaints on here that could easily be solved with a Syncler subscription @ $15 per year and a required Debrid subscription for just under $35 per year or $50 total per year. I think there is even a free version of Syncler that will save you $15 per year but includes ads. I simply can’t understand why anyone would monkey around with the complexities of Kodi when Syncler is so much more elegant and easy to set up.

    I have valid subscriptions to Netflix, Prime, Showtime, and HBO but I still watch all their videos through Syncler. Syncler eliminates the ads from an ad-infused Netflix subscription and it plays the 4k videos without Amazon’s money-grubbing interference with the audio encoding.

  24. Avatar for Miki Miki says:

    I’m a tad confused by your wording but that may simply be me. Just to clarify Real Debrid has absolutely nothing to do with “live” TV.

  25. I know that. That is why Kodi Live sports buffers so badly. You are totally at the mercy of overloaded servers without a service like Real Debrid.

    I am not aware of any live streaming that Real Debrid or any other similar service is a cure for buffering. Kodi does support Real Debrid for VOD but it is useless for watching anything being streamed live.

  26. Avatar for Miki Miki says:

    But it can’t be a cure for buffering in Live TV as it has nothing to do with IPTV. Buffering is a huge challenge requiring a lot of learning. Live sports buffering has nothing to do with Real Debrid, nor any live TV for that matter. Yes RD can be authorized in Kodi for VOD and does help with premium servers reducing the potential for buffering. But this is changing the topic from it’s original intent.

  27. The original intent of this discussion was Amazon removing Dolby Vision and Atmos from Prime video. There were a couple of alternatives suggested including paying an additional fee to get these features restored or Kodi.

    If someone wants to fool around in Kodi’s more complex environment to watch live-stream videos buffer incessantly be my guest. When it comes to ease of use and ease of installation to watch VODs Kodi is significantly more complex and primitive compared to Syncler. The purpose of my post was to provide in my mind a far more elegant and simple alternative way to watch VODS and to get away from Amazon’s money-grubbing schemes which was the original intent of this topic.

    Apparently, I didn’t do a very good job of making that clear.

  28. Avatar for Miki Miki says:

    You may have done an excellent job, but with so many beginners reading these posts I only aimed to clarify the RD and live TV comment. There are many here who do use Kodi for VOD and do so successfully and satisfactorily. I’ve never used Syncler as I could never justify the expense when it did nothing to improve the quality or simplicity of my VOD watching or sourcing. Now Prime, well Amazon continues to amaze me more and more every day. Impossible to comprehend their motivations. Have a good evening @bugpuckey.

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