It’s no surprise that the COVID-19 Pandemic has caused movie theaters and film companies to transition methods to save their businesses.
According to Forbes, “AMC Theaters is expected to post a $2.4 billion first-quarter loss in the wake of this pandemic.”
In order to combat these huge losses, a popular strategy some theaters are pursuing is an immediate release of films directly to streaming platforms, instead of the typical “theater-first” model.
We touched on this subject in a previous news article involving AMC Theaters No Longer Showing Universal Movies.
However, it appears the traditional theater model is coming back. Well at least for Cinemark Theatres and a few others.
Throughout its website, Cinemark states the following:
“As we begin thoughtfully reopening theatres, the health and well-being of our guests, employees and communities is a top priority. You will notice greatly enhanced cleanliness, sanitizing and safety measures at every step of your movie-going experience.”
Cinemark Theaters will be offering incentives such as reduced ticket prices, discounted concessions, and other specials.
They have noted some of these changes within their social media posts:
For a limited time only enjoy welcome-back ticket prices on Comeback Classics movies! Adults: $5 | Children & Seniors: $3
SELECT THEATRES TICKETS ON SALE NOW: https://t.co/w07FFzf4yR
See you soon ? pic.twitter.com/4klubsBCef
— Cinemark Theatres (@Cinemark) June 17, 2020
Overall, it will be very interesting to see what happens as movie theaters like Cinemark start to reopen their doors to the public.
What Do You Think?
What do you think about Cinemark and other movie theaters starting to reopen? Will you be going back to the theaters anytime soon?
Also, what are your thoughts on movie theaters adopting a direct VOD method? Are theaters a thing of the past?
Let us know your thoughts in the comment section below!
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