Netflix Password Sharing Crackdown – The End of Account Sharing?

Earlier this week, we saw several social media posts talking about Netflix starting to crack down on password sharing.

Password sharing is not an uncommon practice among the millions using Streaming Apps like Netflix.

A study from the research firm Magid in 2018 estimated that 35 percent of millennials share passwords for streaming.

In a recent social media post that went viral, a Netflix subscriber captured a screenshot that states the following:

“Start your own Netflix for free today. If you don’t live with the owner of this account, you need your own account to keep watching.”

This has led many to question whether the streaming giant is going to end password sharing for good on their platform.

You can see the full tweet below (from @DOP3Sweet).

O no. Netflix doing the purge?!? pic.twitter.com/XXlHtfgfsy

— ms. pearler (@DOP3Sweet) March 9, 2021

You will also notice there is now an account verification prompt using email or text.

According to the Netflix Terms of Use, an account is only allowed to be shared with members of your household.

“The Netflix service and any content viewed through our service are for your personal and non-commercial use only and may not be shared with individuals beyond your household.”

This leads us to question if users will need to be logged on to the same IP address to be considered in the same household.

Many use a Netflix VPN to access geo-restricted content and this may be a method to bypass password sharing in the future.

With this new crackdown, Netflix is likely trying to push viewers to sign up for their own membership instead of sharing.

Additional subscribers means more revenue for streaming services.

And with the rise of Disney Plus, Peacock TV, Paramount Plus, HBO Max, Discovery Plus, etc. it’s becoming clear that gaining new subs is more competitive by the day.

It will be interesting to see how Netflix responds going forward, but it’s clear that many are unhappy about the inevitable end of password sharing.

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