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YouTube Continues Ad-Blocker Crackdown with Slow Load Times

YouTube Ad Block Slowdown

YouTube is at it yet again! The tech media giant is continuing with their crackdown on ad-blockers by slowing down the website and causing lag/buffering whenever users have one enabled.

The world’s most popular video-sharing platform has been taking strong measures to combat the use of ad-blockers by its users. In 2023, the platform experimented with blocking these ad-blocker tools altogether.

However, recent reports suggest that the latest efforts have resulted in slowdowns for individuals who have an ad-blocker turned on when visiting the site.

Google, the parent company of YouTube, has been testing various tactics to discourage the use of ad-blockers, including onscreen pop-up messages and implementing a three-strikes policy. However, these measures have caused users to experience slower loading times, difficulty accessing certain features, and longer video buffering times.

This slowdown is specifically targeted towards individuals who have ad-blockers enabled. For them, features like fullscreen and theater mode become inaccessible, and videos take longer to load and buffer.

Users facing these slowdowns have limited options available. They can either disable their ad-blocker or subscribe to YouTube Premium which will eliminate ads entirely. Or, as TROYPOINT recommends, find an ad-free YouTube alternative such as ReVanced or SmartTube which provide all of the same benefits and have no ads whatsoever.

ReVanced

As YouTube continues its crackdown on ad-blockers, it remains to be seen how these measures will impact the overall user experience and whether users resort to YouTube Premium subscriptions to avoid the slowdowns.

Ad-blocking has long been used as a method to avoid ads on YouTube, but the platform considers it a violation of its terms of service. To discourage the use of ad blockers, YouTube displays a pop-up message informing users of the violation and prompting them to turn off their ad blocker.

In addition, YouTube has started slowing down the entire site for users with ad blockers, referring to it as “suboptimal viewing.” This tactic is implemented through an artificial timeout in the YouTube code, mimicking a slow internet connection. Users on a popular Reddit Thread have reported laggy and unresponsive experiences, only to find that disabling the ad blocker resolves these issues.

“I couldn’t understand why YouTube was suddenly so slow. It wasn’t until I disabled my ad blocker that everything started working smoothly again.” – YouTube user

As you would guess, most users are not happy with the latest crackdown which slows video playback on the platform.

YouTube’s Motivation for Ad Blocker Crackdown

Google relies heavily on advertising for its financial success. In 2022, it reported a staggering $224.47 billion in ad revenue out of a total revenue of $279.8 billion. These figures highlight just how crucial ads are to YouTube’s operations and profitability.

Given the significant role that ad revenue plays in Google’s overall earnings, it comes as no surprise that the company is taking steps to protect this vital income stream. One tactic employed by Google to combat ad-blockers is the crackdown on these software tools.

These intentional measures, such as longer video buffering times and limited access to certain features, are likely aimed at encouraging users to either disable their ad blockers or consider subscribing to YouTube Premium. While the specific intent behind these measures remains anecdotal, they align with Google’s financial interests and the importance of preserving its advertising revenue stream.

It is unlikely that YouTube will pull back on its crackdowns for ad-blockers and more. In all likelihood, these measures will continue in the future leaving many users looking for an alternative.

We want to know what you think of YouTube’s latest crackdown on ad-blockers. Will you continue to use the video-sharing platform? Let us know your thoughts in the comments below!

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Notable Replies

  1. Avatar for TXRon TXRon says:

    Hope it doesnt affect SmartTuneNext. Youtube/google have long been A Flock of Seagulls.

  2. I haven’t noticed any slowdown or other issues with SmartTube. I use it every day.

  3. Avatar for TXRon TXRon says:

    Me neither, I was attempting to be sarcastic because I despise google ads and thinking they can force me to subvert and do as they say is just stupid.

  4. There has been a notable increase of ads and forced ads on every platform out there. Seems as though everyone is following Bezos lead on forcing ads on everything tech. These people are greedy beyond belief!

    Bozo Bezos gif

  5. I seem to get zero lag and no buffering, I use adblock plus, Ghostery and uBlock origin. Zero adds and Zero Lag.

  6. Avatar for JerryJ JerryJ says:

    We have an account since my Better Half watches so much YT. Hence no ads.

  7. To me it sounds like an apple lawsuit. Makingbutbso your device gets overworked if you use one causing overheat. I get it but question is how much money you making and alot of ads like tv are things you dont want to see or anout drugs to help something but with so many side affrcts well you can fill rest in.

  8. Brave browser and smart tube is great

  9. i use youtube revanced and it has no ads and streams great

  10. Avatar for teehar teehar says:

    I don’t watch youtube,well maybe a how to vid in a pinch.My grandson watches it all the time.He was complaining about the slow load up yesterday.Now this was on pc and google chrome,I do have an adblocker enabled on it.Firefox pretty much refused to play youtube unless blockers were disabled.

  11. Avatar for carlbs carlbs says:

    I don’t use Smartube everyday, but often. Just yesterday I experienced my first buffering. Not sure how but it seemed to be related to the vid; since other videos were buffer free. Cleared cache and put it on pause for a minute and buffering went away.

  12. We use UBlock Origin with both Chrome and Firefox under Windows 11 and never see adverts nor have we noticed any slowness.

  13. Using an ad-blocker is stealing.

  14. I’m Lost, please help me understand how an ad-blocker is stealing. Sorry to be so dense. Thank you.

  15. Avatar for MarkxG MarkxG says:

    If your not cheating your not trying hard enough. This Forum is all about stealing and we are damn proud of it. Yes Sir I’m a Thief! :rofl:

  16. If they keep it up they may end up like Sports Illustrated.

  17. You can’t trust Google either.

  18. Avatar for teehar teehar says:

    yea trying to watch youtube with those ads is insane.They should be paying people to watch the ads.

  19. On Google I use the incognito window when on youtube. Works great.

  20. I use adblock plus and noticed on desktop version of yt its been real laggy and slow lately. I was wondering wtf was going on

  21. Yes I know video’s won’t play the only one not affected are payed posted.
    But I have paid for YouTube and
    Have gotten throttled
    Make you wonder and it doesn’t
    Make you a you don’t see ads

  22. No problem using the Brave Browser.

  23. Avatar for AJS1 AJS1 says:

    I never thought of that, watching YouTube on the incognito setting. I need to try that.!

  24. If you use the Jiosphere browser on android phone it blocks all YT ads.

  25. is that biden?

  26. No, it’s Biden’s smarter brother Bezos, they kept locked up in the basement.

Continue the discussion at troypointinsider.com

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