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An Estimated 50% of U.S. Households to Cut the Cord by 2024 – Roku Predicts

An Estimated 50% of U.S. Households to Cut the Cord by 2024

Following their recent earnings report, Roku predicts that an estimated 50 percent of all U.S. households will cut the cord by 2024.

Similar to Amazon and NVIDIA, Roku has benefitted from this cord-cutting trend after reporting a strong 2019 Q4 earnings that beat analyst expectations.

Roku stated the following regarding their earnings report:


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“New services and the growing investment in original programming that is exclusive to streaming are enriching the experience. This is driving more viewers to spend more time streaming and less time in traditional pay TV, and many consumers are leaving the legacy pay TV ecosystem entirely. We predict that by 2024 roughly half of all U.S. TV households will have cut the cord or never had traditional pay TV.”

This may not seem like a huge surprise to many due to the increasing number of streaming services available, but if 50 percent of all U.S. households cut their cable/satellite packages in 4 years that is huge!

The National Telecommunications and Information Administration reported that “73% of U.S. households had a cable or satellite TV subscription in 2017.”

It’s difficult to dismiss the success that Roku is experiencing as of late, but we highly recommend checking out our popular Roku vs. Firestick comparison below.

Roku vs. Amazon Firestick – Which is the Better Streaming Device?

So with this recent news, you may be wondering – where exactly does one get started with cord-cutting? Luckily you’ve come to the right place.

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Over 4 million cord-cutters have greatly benefited from our tutorials, reviews, and news. Whether it’s Live TV, Movies, TV Series, or tech reviews, we have you covered.


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Check out some of our most popular resources below that will help you get started with cutting the cord!

Streaming Devices

Whether you own or are looking to purchase an Amazon Firestick, Fire TV, Fire TV Cube, NVIDIA Shield, or any Android TV box, our guides have you covered!

Our in-depth streaming device reviews below is an excellent place to start for beginners:

If you are using any Amazon Fire TV device, be sure to check out our most popular guide below.

How to Jailbreak an Amazon Firestick/Fire TV 

Live TV

For the best Live TV options, we always recommend using IPTV services. View our complete IPTV guide below for more information.

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Listed below are other popular TROYPOINT resources that our visitors find very beneficial for their streaming needs:

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For the latest news, reviews, and tutorials in the streaming and tech world, be sure to sign up for the TROYPOINT Advisor with updates weekly. Click the link below for your TROYPOINT Advisor Subscription:

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What do you think of this latest news? Are you planning to cut the cord in 2020?

Let us know your thoughts in the comment section below!


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